Being part of a market that is saturated can be overwhelming. But is having everything done first really worth it?
I think about some of my favorite luxury brands and how there are knock offs or how there are now 80 different companies selling the silicone sponges. Does being ahead of the curve worth being stressed out over?
In my opinion, I believe that differentiating yourself from everyone else should be where your focus should be. Let’s be honest, there’s no such thing as an original thought any more. Especially when we are exposed to content everyday through social media. Everyone has the same ideas but puts their own little twist on it. That’s why it is so important for new brands to always ask themselves these questions;
How am I different?
What problem am I solving?
When planning anything to move your brand forward, you should include these two questions.