Brimm boutique nail polish collection announced at NYE 2018
— Bermuda boutique brand Brimm nail polish is set to announce a limited edition collection of five colors at its New York City-based boutique Thursday.
The collection, which will be released this weekend, will include five colors in each shade.
Brunswick will launch the collection at the Macy’s Thanksgiving Day Parade and on Friday at the BAMMA Awards.
The brand is also planning a second launch at the upcoming Fashion Show in Los Angeles, which the company said is being planned to showcase the brand’s newest color palette.
At the Fashion Show, the company is set for a surprise announcement of a second color palette and more colors.
“The Brimm collection is so different than the Brims we’ve done before.
We’re bringing the Brimm formula to the 21st century,” Brimm said.
Brimm was founded in 2008 by entrepreneur and designer Stephanie Blommey.
Blommeys son, John, launched the company in 2011 and quickly established a strong following, which he said is now backed by a diverse roster of celebrity clients and a dedicated customer base.
In 2018, Brimm became the first boutique brand to be named one of Time Magazine’s 100 most influential companies.