Angel Heart Boutique in South Beach opens up for a new era
Local boutiques like the Angel Heart boutique, which opened in South Florida in the fall, have been struggling for years.
But now they are opening up for the first time since the recession.
“We are excited to reopen to our community for the very first time,” said owner and co-owner Amy Lee.
“The people who worked here before, the people who love us, are still here.
They’re all going to be excited about it.”
The shop, which has been a longtime fixture in Miami Beach, was one of the last to reopen after closing last fall.
“I thought, ‘This is where I belong,'” said owner Amy Lee, a Miami Beach native who grew up in the area.
“People here don’t want to see me leave.
I can’t get to the airport, I can only drive in my car, I don’t have a car.”
The Angel Heart shop is one of a handful of boutique stores in the Miami area that will reopen during this time.
The Miami Herald first reported the Angel Hearts opening.
Lee said that while the shop was struggling, she knew that people would flock to it.
“The last time I saw that many people in a single day was when we opened in the spring,” Lee said.
“It was just a beautiful day, the sun was shining and we had a good crowd.”
Lee, who also owns a jewelry store called La Gloria, said she believes that opening up to the public is a sign that things are starting to turn around.
For many of the stores in Miami that have closed, the closing was partly due to poor sales.
“There were a lot of things that we were just not making any money on,” said Lee.
The shop also had to hire some of its own staff to keep the shop running.
Now, with the new shop, Lee hopes to keep doing what she does best.
The store will be open for business at a time when the recession has hit hard, Lee said, “and I think we’re all feeling the pain.”
“People want to come back,” Lee added.
With all of the retail closings, Lee is hoping to open up new stores throughout the area to give people a new place to shop.